[hemmerling] Online Business Howto - How to create a Niche Online Business, by Online Marketing

Related pages:

• Marketing, Self-Marketing.
• Management 2/3 - Business Consultants & Speakers.
• Management 3/3 - TV Business Consultants & TV Business Coaches.

• Task: Search for the right niche, where people look for a “solution”.
• Solution:
  • According to the free PDF book Said Shiripour "Das perfekte Online-Business",
    • there are just four major niches, also called “niches of pain”:
      1. Fitness.
      2. Making money ( by Internet ).
      3. Dating.
      4. Wellness, weight control.
    • all other nices are “microniches” with less financial potential.
  • Use search engines to find the most frequent questions of Search Engine Users.
    • AnswerThePublic - “Discover what people are asking about…”. The free service is limited to very few search requests / day.
    • BuzzSumo - ” Find the content that performs best. Collaborate with the influencers who matter”.

• Task: Find 20-30 keywords for your niche.
  • Generate a list #1 ⇐ Do your own brainstorming to find some keywords.
  • Generate a list #2 ⇐ Search AnswerThePublic with list #1.
• Resources.
  • t3n "Die besten Keyword-Tools zur Recherche von Suchbegriffen", 2020.
  • apptweak "Free ASO Tools" -“Keyword Suggest Tool”,...

• Task: Use the results( top5 of list #2 ) to feed the Google Keywords Planner, to check which of these keywords are relevant.
• Use the results to generate list #3 with keywords which are relevant for the users of the Google search engine.

• Task: Find a proper and adequate partner program.
  • AWIN AG ( formerly: Affilinet, Zanox ).
    • AWIN AG "Advertiser-Verzeichnis".
    • AWIN AG "Influencer" - “Awin Tools für Influencer”.
      1. “Die richtigen Advertiser finden”.
      2. “Linkaufbau”.
      3. “Opportunity Marketplace”.
      4. “Gutschein-Attribution”.
    • DE.Wikipedia "Awin (Unternehmen)" - “Mit Wirkung vom 6. März 2017 treten die beiden Unternehmen der ehemaligen zanox Gruppe: zanox und Affiliate Window als gemeinsame Marke unter dem Namen Awin auf”.
    • DE.Wikipedia "Affilinet".
  • belboon - International Affiliate & Performance Marketing Network.
  • ClickBank - “A leading global retailer with its own affiliate marketplace”.
  • Copecard.
    • Copecard - Affiliate accounts are free, just vendors pay for accounts .
    • CopeMember - “Der neue Mitgliederbereich für Coaches, Agenturinhaber und Dienstleister. Biete Online Kurse, Coaching Programme und weitere Mitgliedschaften an und maximiere deinen Kundenwert durch eine einzigartige Erfahrung”.
  • Digistore24.
    • Sample infoproduct, with explanation of the funnel :
      • Digistore24 "Konfliktleichtigkeit für Familien".
      • Digistore24 Marketplace "Konfliktleichtigkeit für Familien".
    • Digistore24-Hilfe "How to install the Digistore24 WordPress plugin", Digistore24-Hilfe "Das Digistore24-WordPress-Plugin installieren" - The WordPress plugin transfers a cookie from a website made with Wordpress to Digistore24 .
  • Admention Media GmbH "SALEAD.DE - Performance Network since 2014" ).
  • Archive.org "Ticketrunner" ( - 2018-06-12 ), Ticketrunner.io.
    • Business Insider - Gründerszene "Ticketrunner. Diese Gründer machen Dich zum Ticket-Vermittler".

• 100partnerprogramme.de - Die Nr.1 für Partnerprogramme .
• affiliate-deals "Top Partnerprogramme".
• Affiliate-Marketing-Tipps.
  • Affiliate-Marketing-Tipps "profitable Partnerprogramme finden – Artikelserie".
• Lars Pilawski "Affiliate Netzwerke – Die 10 besten Affiliate Programme", YouTube, Lars Pilawski "Online Geld verdienen - Die 10 besten Affiliate Programme".

• AffiliCon GmbH - “Einfach online verkaufen. Wir sind dein starker Wiederverkäufer mit conversionoptimierten Bezahlformularen”.
• Copecard.
• Digistore24.

• See Software As A Service ( SAAS ) 2/2.

• Task: Create Your own sales funnel.

• Task: Create a video channel “The one who provides help for...” ( “Der was hilft bei...” ) channel.
• Task: Create videos with a spoken text of 1200 words, about 10min long.
• Proofed working structure of a sales video, called “Sales Cycle”.
  1. Name the target audience: “This video is for people who...”. Don´t start with a self-presentation ( e.g. “I am XXX, the expert for YYY” ).
  2. Tell a story: Short self-presentation of you + the problem you can handle: Who are you? What is the problem? Why is it important to deal with the problem right now?
  3. Solution: Suggest a first informative call. Don´t suggest to “buy” something, or don´t even suggest that your solution is 100% right for anybody of the audience, not even for any possible customer.
  4. Call to action: Ask the audience to fill in a formular with their E-Mail address.
• Task: Create “YouTube Playlists” of your videos.
• Task: Include a link to your “Conversion To Sales” system, under the video in the texual video description ( Step #4 ).

• YouTube Studio "Channel monetisation" - “To get into the YouTube Partner Programme, your channel needs to have 4,000 public watch hours from the last 12 months, and 1,000 subscribers. Your channel will also get reviewed to make sure that it follows”.
• Google Support "YouTube Partner Program Basics".

• Patreon - “Change the way art is valued. Let your most passionate fans support your creative work via monthly membership”.
• Patreon Blog "Patreon Payments: A Step-by-Step Guide".

• Task: Generate Webinars, which are not operated by official Video platforms.
• Task: Create landing pages, for your Webinars.
• Task: Include a link to your “Conversion To Sales” system ( Step #4 ), within the webinar.

• See “2 Promote your your own business”.

• Task: Use the Leads, contact the customer, make the deal with the customer.

• In Germany, as self-employed entrepreneurs, your first+last name are your “business name”.
• But you may add “activity-identifying addition” ( “tätigkeitskennzeichnendem Zusatz” ) to your business name.
  • Where:
    1. On bills.
    2. Website.
    3. Public appearances, e.g.
       1. If you introduce yourself to others, on fairs / conferences / barcamps.
       2. If you do public speaches or give interviews, ect.
       3. If you are named as financial sponsor for a local event, location, service or institution, e.g. the local outdoor swimming pool.
  • Example: “Rolf Hemmerling” ⇒ “Rolf Hemmerling, IT und QM-Dienstleister ( Dipl.-Ing.(FH) )” or “Rolf Hemmerling, IT und QM-Dienstleister”.
• The “business license” ( “Gewerbeschein” ) however is NOT a place for such “activity-identifying additions”!

• See list My Community Profiles, Homepages & Communication Channels 2/3, section “Business Professional Sites”.

1. 11880.
2. 2FindLocal.
3. Adressennet.
4. Apple Maps Connect.
5. Bing Places.
6. Brownbook.net.
7. Branchenbuch.
8. Bundes-Telefonbuch.
9. Cylex.
10. Das Örtliche.
11. Das Telefonbuch.
12. Dialo.
13. Enrollbusiness.
14. Europages.
15. Facebook.
16. Find Open.
17. Focus Branchenbuch.
18. Foursquare.
19. Freie-Auskunft.
20. Gelbe Seiten.
21. GoLocal.
22. Google My Business - Get marked on Google Maps
    • Company types:
      • “Onlinehändler - Kunden können Produkte über unsere Website kaufen”.
      • “Lokales Geschäft - Kunden können uns vor Ort aufsuchen”.
      • “Dienstleistungsunternehmen - Unser Unternehmen bietet Vor-Ort-Service an”.
23. GoYellow.
24. Hotfrog.
25. iGlobal Deutschland.
26. Infobel Deutschland.
27. InfoIsInfo.
28. Kennst Du Einen.
29. Koomio.
30. Lokaleauskunft.
31. loocal.de.
32. Marktplatz Mittelstand.
33. Meine Stadt, MeineStadt Branchenbuch.
34. Mister What.
35. Nah Klick.
36. Öffnungszeiten.com.
37. Oeffnungszeitenbuch.
38. SH-Regional.de - Dein Regio-Finder für Schleswig-Holstein.
39. Spoke.
40. Stadtbranchenbuch.
41. Tupalo.
42. Unternehmensauskunft.
43. vebidooBiz.
44. Yalwa.
45. YellowMap.
46. Yelp.

• Task: Create social media pages / groups.
• If you create a social media ad ( e.g. Facebook ad ), you get a Pixel ID.
• To track your visitors, You may add some HTML/Javascript code to your
  • Landing page.
  • Buying page.
  • Thank you for buing page.
• Chrome Store "Facebook Pixel Helper" ⇒ See Remote Access Tools for Computers & Network Clients.

• You can configure the Social Media ad manager for “Retargeting”: All visitors of your pages, which are shipped with a Pixel ID - and if properly implemented, who did not buy -, will see the social media again and again.

• If you got 100 datasets by your Social Media advertising ( = 100 visitors of your landing page,.. ), the Social Media company ( e.g. Facebook ) will create a “profile of a lookalike audience”, i.e. a customer avantar. This avantar has special attributes, e.g. gender, age / age range, income,...

• Create a new Social Media ad, but this time select as target audience the Lookalike Audience ( LAL ) of your first ad.
• By that you can blow up an advertising campaign which reached 100 customers to 10.000 or even 100.000 customers who are similar to the 100.

• Offer a free product on your landing page. The customer fills a formular and names his/her E-Mail address.
• By that you know who was visiting your landing page and even passed the CallToAction.

• Task: Have a blog

• Task: have an E-Book.

• If you do Facebook ads, you must do a calculation, and set a rule.
• Example:
  • Product price = 100 EUR.
  • Profit = 50 EUR.
  • You invest 10.000 EUR/d for Facebook advertising.
• So you should setup the rule, to continue the Facebook advertising campaign, until the ads cost less than your profit. If the ad costs are equal (... larger ) that the profit, then by the Facebook rule, the Facebook advertising campaign will be stopped.
• Set costs per result ( German: “Kosten pro Ergebnis” ) to 50 EUR. Result is a sales. Facebook will just activate advertising, if the costs per result are less than 50 EUR, i.e. as long as you make profit. If the costs per result exceed 50 EUR, the advertising campaign is stopped for a day. Next day the costs per result are checked again by Facebook.

• Avoid overlapping of target groups , as you would pay double price .

• Select 3 groups for Facebook ad campaigns.
  1. Cold.
  2. Fans.
  3. Lookalike Audience.
• Create ad with photo / picture and another ad with video, for each groups. As nobody can tell you if photo or video makes better sales.
• Usually you invest 33% of the ad buget for each group.
• By Facebook Campaign Budget Optimization, facebook uses AI to select the optimal group and ad ( photo or video ) to make the most of your ad budget.

• If you get likes & comments for your Facebook ad, Facebook rewards you.
• If there are no likes & comments, the Facebook ads get more expensive .

• Create a Sales Post on your Facebook fan page.
• By the Facebook advertising manager, select “interaction”.
• Germans are usually not interacting with Facebook ads, i.e. don´t give like, nor do they comment ads.
• Trick.
  1. Create a Facebook ad,
     • But select 2 days * 10 EUR, with target in India. You will get many likes, e.g. 1000 likes. By that you get a Relevance Score of 10 for your post.
  2. Create a new Facebook ad, but for your target audience. You get more from Facebook, as the Relevance Score for your post is high.

• Example: You have a Facebook ad budget of 100 EUR.
• If a Facebook ad works, increase the budget all 3 days by 25%, not 1000 EUR next day.

• Task: Multi-use of contents.

1. Set hypothesis.
2. Customer interviews ( Background: Most startups fail, as they create products & services without any customer needs ).
3. First product*.
4. Sell.
5. Build mvp*.

• ,

1. Fulfill*.

1. Webflow - “The modern way to build for the web. Webflow empowers designers to build professional, custom websites in a completely visual canvas with no code”.
2. .bubble - “The best way to build web apps without code”.
3. Zapier - “Connect your apps and automate workflows. Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work”.
4. Airtable - “Create apps that perfectly fit your team's needs”.
5. Memberstack - “Beautiful user logins & payments for any website”.
6. Glide - “Powerful apps from spreadsheets. Build an app for your business in five minutes, for free, without writing any code”.
7. Rows ( formerly: DashDash ) - “The spreadsheet where teams work faster”.
8. Carrd - “Simple, free, fully responsive one-page sites for pretty much anything.”.
9. Parabola - “Can automate any manual task you usually do in a spreadsheet. Connect your data, arrange your steps, and forget about hiring that developer”.
10. pipedrive - “Die All-in-One-Verkaufsplattform für mehr Umsatz. Das erste CRM, das von Vertrieblern für Vertriebler entwickelt wurde. Bringen Sie Ihr Geschäft auf die nächste Ebene”.
11. Jetboost - “Your No-Code Webflow Sidekick. Real-time search, dynamic filtering, and more for Webflow — without writing code. Get Started for Free”.
12. Phantom Buster - “Code-free automations and data extraction”.
13. Typeform - “There's a better way to ask. You don't want to make a boring form. And your audience won't answer one. Create a typeform instead—and make everyone happy”.
14. Sketch - “Gives you all the tools you need for a truly collaborative design process. From early ideas to pixel-perfect artwork, playable prototypes and developer handoff. It all starts here.”.
15. Notion - “One workspace. Every team. We’re more than a doc. Or a table. Customize Notion to work the way you do”.
16. Adolo - “Build Your Own No Code App”.

• Clear Segment - Demo by Christian Peverelli, Eddy Widerker.
• Size.ly.
• Scribly.io.

• WeAreNoCode ( Christian Peverelli, Eddy Widerker ).
  • Free webinar ⇒ See Management 2/3 - Business Consultants & Speakers.

• Ads ( by Google, Facebook... ) point to a landing page.
• Ads don´t mention prices.
• The ad topic must not be the expensive major project, but a free ( or afforable ) entry product.

• A single page. No sub-page of your own homepage, which has imprint, about, and some other pages.
• Landing pages don´t metion prices.
• Contents:
  • Benefits ( German: “Nutzen” ).
  • Advantages ( German: “Vorteile” ).
  • References.
  • Call to action - Typical:
    • Subscribe for a bullet list with the 7 most important XXX...
    • Become member of “my” exclusive club ...
• Rules:
  • 3 clicks to success - Visitors don´t want to do much clicks, to reach the goal.
  • Call to action.
  • 3 seconds rule - After 3 seconds the visitor decides if he/she wants to stay on a page.
  • Above the Fold - The visitor must not / does not want to scroll down a page ( on desktop browser, on a mobile device ).

• The single follow-up page of the landing page
• The customer must ask questions, to apply for the free product.
• The more questions, the less people subscribe, but the better is the customer quality.

1. Mail #1 - Greetings, expert status.
2. Mail #2 - First contact offer,..

• Content.de - “Unique Content für Blogs, Shops und Webseiten: Einzigartige Texte schreiben lassen von über 6.500 Autoren”.
• Lass-andere-schreiben.de - “Finde handverlesene Textexperten für deinen Schreibauftrag”.
• Mach Du das - “Nebenjobs, Minijobs & Heimarbeit”.
• Textbroker.de - “Keine Zeit für Wortakrobatik? Lass Deine Texte bei uns schreiben”.
• Wortrakete - “Richtig abheben mit Hochwertigen Texten. Der Treibstoff für erfolgreiche, digitale Projekte!”.

• Said Shiripour is using ( recommends ):
  1. Mailchimp - “All-In-One Integrated Marketing Platform for Small Business”.
  2. Getresponse - “E-Mail Marketing Software & Autoresponder”.
  3. Klick Tipp - “So skalieren, digitalisieren & automatisieren kleine oder mittelständische Unternehmen. Die Komplettlösung made in Germany”.
  4. EloPage - “Sell digital products, memberships, tickets and software”, “The first platform for digital products in all important categories. Offer your products”.
     • Free 1-hour advertising webinar EloPage "Work + Marathon = Workathon 2022. Der Erfolgs-Workshop ist wieder da!", 2022-04-06, 11:00.
       • EloPage "Danke".
     • The commercial onsite workshop EloPage Workathon 2022", 2022-04-28 - 2022-05-01 in Berlin - “Der intensivste Workshop für die Umsetzung deiner Business-Ziele in den Bereichen Online-Kurse, Memberships, Community, Apps, Sales Funnel und viel mehr!”.
  5. Digistore24 - “More Sales. Less Work. Automate your workflows O​ptimize your conversion Grow your business”.
  6. ActiveCampaign - “Email Marketing - Marketing Automation - Small Business CRM”.
  7. Quentn - “E-Mail-Marketing-Software”, with “Schnittstellen zu relevanten Content-Management-, CRM-, Membership- und Shopsystemen”.
     • Reference customer: Raphael Schaad - The International Voice Technology Institute / Raphael Schaad - AI Training Institute ( aitraining.institute ).
• Michael Hampel recommends:
  1. Klick Tipp.
  2. Getresponse.
  3. CleverElements - “E-Mail Marketing für die Besten. Die zertifizierte Newsletter Software seit 2003”.
• Builderall 4.0 | Die All-In-One Digital Marketing Lösung für Dein Business - “Sammle und verwalte Leads; Automatisiere Marketing, Engagement und Verkäufe; Vertreibe deinen Content oder deine Trainings; Baue Kompetenz und eine solide Online-Präsenz auf! Erstelle alles: Von einer fantastischen Website bis hin zum ausgeklügelten Sales Funnel. All das, mit der vollständigsten und leistungsfähigsten digitalen Marketing-Plattform der Welt”.
• Cognigy - “Low-Code AI Platform for Contact Center Automation. Build virtual agents at scale faster, easier and with higher quality without writing a single line of code”.
  • Cognigy "Cognigy.AI V4 Release Show", 2020-09-01.
  • XING "Ing. Sascha Poggemann".
• Quentn - Next Level Marketing Automation - “Quentn bringt Licht in Ihr Online-Marketing. Komplexe Marketing-Automation übersichtlich & einfach gestalten”.
  • Quentn - Next Level Marketing Automation "Quentn Documentation" - “Integration”.
    • Quentn - Next Level Marketing Automation "Zapier Einführung" - “Zapier ist ein US-Anbieter, der es Ihnen erlaubt, Ihre Quentn-Kampagne mit über 1.500 Drittanbietern nahtlos zu verknüpfen”.

• Freelance.de - Erfolgreich selbständig.
• freelancer.COM, USA & freelancer.de.
• freelancermap.de.
• Mach Du das - “Nebenjobs, Minijobs & Heimarbeit”.
• twago - Teamwork Across Global Offices.
• Upwork - “In-demand talent on demand. Upwork is how. Upwork expertly connects professionals and agencies to businesses seeking specialized talent”.
• Fiverr.COM, USA & Fiverr.DE – Der Ort, an dem Leute Dinge veröffentlichen können, die sie für 5 EUR tun würden.

• See Internet Messenger, IP Telephony, Video Conferencing, Voice Over IP, Unified Messaging, Unified Communications, section “Webcast, Webinar and Online Conference Services”.

• FunnelCockpit, Germany - “DIE ALL-IN-ONE LÖSUNG FÜR DEIN ONLINE-BUSINESS! Mit FunnelCockpit kannst du jetzt ganz einfach dein eigenes erfolgreiches Onlinebusiness aufbauen...”, “Splittests, Maustracking und weitere Conversion-Tools”.

• Clickfunnels.

• Zapier.
  • “Connect your apps and automate workflows. Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.”.
  • Quentn - Next Level Marketing Automation "Zapier Einführung" - “Zapier ist ein US-Anbieter, der es Ihnen erlaubt, Ihre Quentn-Kampagne mit über 1.500 Drittanbietern nahtlos zu verknüpfen”.

• See also Jobs 2/3 - Job Brokers, Job Portals, Recruitment Portals, Job Exchange, Job Fairs, also for Freelancers and Self-Employed Specialists.

• This page was inspired by a free webinar of Marko Slusarek ⇒ see Management 2/3 - Business Consultants & Speakers.
• ABAKUS Online Marketing "SEO Forum / Online Marketing Forum".
  • ABAKUS Online Marketing "SEO Forum / Online Marketing Forum", Archiv "Webmasterplan eingestellt", 2006.
• Andreas Lorenz "Online-Dating-System" - The video is in style suggested by Marko Slusarek and other online video marketing experts .
• Google - Search for "youtube niche", Google - Search for "youtube nischen".
• Google - Search for "youtube niche", YouTube - Search for "nischen".
• YouTube "Nischen-Websites erstellen: Interview mit Marko Slusarek (Azon Master)".