[hemmerling] Creativity & Idea Management

[hemmerling] Creativity & Idea Management

infa. kreativ - Messe für kreatives Gestalten, 2016-10-15 - 2016-10-17.

Entertainment & Fun

Tools & Methology

6 Steps for systematic Idea Generation

Book Jens-Uwe Meyer, Henryk Mioskowski: "Genial ist kein Zufall. Die Toolbox der erfolgreichsten Ideenentwickler".
- Businessvillage "Jens Uwe-Meyer: Die sechs Schritte der systematischen Ideenfindung".

Adaptierbares Instrumentarium für die strategische Produktplanung ( ADISTRA )

innovations-wissen.de . Das Fachportal für Strategie- und Innovationswissen "Adaptierbares Instrumentarium für die strategische Produktplanung".
UNITY AG. Consulting & Innovation "Fakten für Entscheider. Newsletter für den Mittelstand, Ausgabe Januar 2013" - “Förderung des Mittelstands in der strategischen Produktplanung. ADISTRA (Adaptierbares Instrumentarium für die strategische Produktplanung)”.

Design Thinking

Communities and Experts

Design Principles FTW.
- Design Principles FTW, John Maeda "Laws of Simplicity".
  1. Reduce
  2. Organize
  3. Time
  4. Learn
  5. Differences
  6. Context
  7. Emotion
  8. Trust
  9. Failure
  10. The one
EN.Wikipedia "S.C.A.M.P.E.R", DE.Wikipedia "SCAMPER" by Michael Michalko.
- LiteMind "Creative Problem Solving with SCAMPER".
- Mycoted "SCAMMPERR".
  1. S - Substitute - components, materials, people
  2. C - Combine - mix, combine with other assemblies or services, integrate
  3. A - Adapt - alter, change function, use part of another element
  4. M - Magnify - Make it enormous, longer, higher, overstated, added feature
  5. M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. colour)
  6. P - Put to another use
  7. E - Eliminate - remove elements, simplify, reduce to core functionality
  8. R - Rearrange - change the order, interchange components, change the speed or other pattern.
  9. R - Reverse
- IdeaConnection "SCAMPER".
The 3 “F”s of the “Diverge” phase of Design Thinging, in German language:
1. “Flüssig” ( Quanity ).
2. “Flexibilität” ( Flexibility ).
3. “Formende Produktion von Ideen”.
The Laseau Funnel - “Diverge” ( create choices, create quantity, divergent thinking ) & “Converge” / make choices, quality, convergent thinking ).
- Dribble "Laseau's Funnel"j.
- Rizwan Javaid "Laseau's Funnel".
- SlideShare, L.Galli "The Design Funnel".
- MindTribe "How Creating a Design Funnel Can Lead to Better Design Decisions" - “Diverge” & “Converge”.
2-times Laseau Funnel:
1. Problem Area ⇒ “Needs” ( German: “Bedürfnisse, Bedarfe” ) & “Insights” ( German: “Einsichten, Erkenntnisse” ). Start with total emptyness !!
2. Solution Area.
XING "Christian Rudolph", LinkedIn "Christian Rudolph", nextcycle - Christian Rudolph.
Design Thinking Community Hamburg ( DT-HH ), Design Thinking Community Hamburg - uxHH.
EN.Wikipedia "Design thinking", DE.Wikipedia "Design Thinking".

Design Thinking Phases / Proceedings

Design Thinking Diamond

Diamond #1 ( Problem space )
1. Empathize! ( divergence - create choices and logical alternatives )
  - Needs.
    - Interview of “problem owners”, i.e. people who know the problems of the target group & later users.
    - Interview tips:
      - Instead of asking the interviewee closed questions (answer: yes/no), ask open questions.
      - Do not pressure the interviewee to justify yourself.
      - Avoid the “why”
      - Let the interviewee get personal.
      - Encourage the interviewee to give short, concise answers.
      - Ask the interviewee to summarize long answers in one sentence.
    - Numbers, data, facts ( “ZDF - Zahlen, Daten, Fakten ).
      - “Dig Deeper”.
      - Sense and empathize
      - Phenomenological absorption
    - Needs can be surprising. They are later “verbs”.
    - Needs are no solutions!
  - Insights.
    - Obstacles, opponents, antagonists.
    - “Insights” are later “nouns”.
2. Define! ( convergence - make choices and logical results )
Diamond #2 ( Solution space )
1. Ideate! ( divergence )
2. Prototype! ( convergence )
3. Test! ( convergence )

Terms

Need ( address the problem, needs, situation ).
Approach ( Service, product, solution ).
Benefit ( Benefit of customer, of company ).
Competition ( USP - Unique selling proposition, alternatives, competitors ).

Books

Don Koberg, Jim Bagnall "The Universal Traveler: A Soft-Systems Guide to: Creativity, Problem-Solving, and the Process of Reaching Goals", 1972.
- PRINT "Before Design Thinking".
- Creative Agni "The Creative Process – The Seven Stages of the Universal Traveler Model".

Community Events with actual "Design Thinking" Jams & Workshops

Barcamp dtcamp - Barcamp Design Thinking.
- dtcamp#13 in Hamburg, 2013-08-30 - 2013-08-31.
- dtcamp#14 in München, 2014-03-21 - 2014-03-22.
- dtcamp#15 in Frankfurt am Main, 2015-10-30 - 2015-10-31.
- dtcamp#16 in Düsseldorf, 2016-09-23 - 2016-09-24.
Barcamp CorporateLearningCamp ( CLC13, CLC14.. ) in Frankfurt.
- CorporateLearningCamp, Session "Design Thinking" by Inga Wiehle, 2013-09-27 - 2013-09-28.
Barcamp UXCamp Europe.
- UXcamp Europe 2011 Sessions, Proposed Session Topics "Insights into Design Thinking" - “Workshop about Design Thinking”.
Jam Sustainability Jam Hannover, 2013-11-22 - 2013-11-24.
- Facebook "Sustainability Jam Hannover".
Jam Futouris Sustainability Jam 2014 in Hannover, 2014-02-08 - 2014-02-09.

"Maybe" - Community Events where "Design Thinking" Jams & Workshops might happen(ed)

Barcamp UX Camp Hamburg in Hamburg.
Barcamp OpenUp Camp in Nürnberg.

Limits and Restrictions

Stephan Rammler: UX / Design Thinking is just ok for a forcast of 5-10 years. If you need a foresight perspective of 50 years ( i.e. for urban development, private and public buildings, transportation systems ), you need to apply futurology.
- DE.Wikipedia "Stephan Rammler".
- EN.Wikipedia "Futures studies", DE.Wikipedia "Zukunftsforschung" ( Futurology ).

Resources

Morphological Analysis

SCAMPER

DE.Wikipedia "SCAMPER" - “Substitute”, “Combine”, “Adapt”, “Modify”, “Put”, “Eliminate”, “Reverse”.

TRIZ ( Teoria Reshenija Izobretatjelskich Zadacz ) / TIPS ( Theory of Inventive Problem Solving ) by Genrich Altshuller

Resources

EN.Wikipedia "TRIZ", DE.Wikipedia "TRIZ".
- Classical Matrix.
c4pi – das Center for Product-Innovation, c4pi – das Center for Product-Innovation, Barbara Gronauer, StrategieInnovation.
- Matrix 2003.
- Matrix 2010.
Europäisches TRIZ-Centrum für innovatives Problemlösen e.V. "triz-network.de".
The TRIZJournal - Part of the RealInnovation NEtwork.
- RealInnovation Network.
- TRIZ 40 - “Interactive TRIZ Matrix & 40 Principles”.
- The TRIZJournal - Part of the RealInnovation Network "Contradiction Matrix and the 40 Principles for Innovative Problem Solving".
  1. The TRIZJournal - Part of the RealInnovation Network "July 1997"
    - “Contradiction Matrix” ( XLS ).
    - The TRIZJournal - Part of the RealInnovation Network "40 Inventive Principles With Examples", July 1997.
  2. The TRIZJournal - Part of the RealInnovation Network "40 Inventive (Business) Principles With Examples", September 1999.
  3. The TRIZJournal - Part of the RealInnovation Network "TRIZ and Software - 40 Principle Analogies, Part 1", September 2001.
  4. The TRIZJournal - Part of the RealInnovation Network "TRIZ and Software - 40 Principle Analogies, Part 2", November 2001.
  5. The TRIZJournal - Part of the RealInnovation Network "March 2003" - “40 Inventive Principles in Quality Management” ( PDF ).
  6. The TRIZJournal - Part of the RealInnovation Network "April 2004" - “40 Inventive Principles with Applications in Education” ( PDF ).
  7. The TRIZJournal - Part of the RealInnovation Network "August 2004" - “TRIZ and Software Fini”, ( PDF ) → The successor of the articles “TRIZ and Software - 40 Principle Analogies, Part 1 & Part 2”.
  8. The TRIZJournal - Part of the RealInnovation Network "April 2005" - “40 Inventive Principles in Marketing, Sales and Advertising” ( PDF ).
TRIZonline.
- The free online magazine triz-online magazin.

Training

Barbara Gronauer "TRIZ-Training. MATRIZ-Zertifizierte Trainings zur Theorie des erfinderischen Problemlösens".
- XING "Barbara Gronauer".

Related Tools & Methologies

Benchmarking

EN.Wikipedia "Benchmarking", DE.Wikipedia "Benchmark".

Information Management, taking Learning, Blended Learning & eLearning as Example

See Learning, eLearning, Blended Learning & Teaching.

Marketing / Guerilla Marketing ( "Ideas beat Money" ) - Promotion of Ideas and/or by Ideas

See Marketing and Self-Marketing.

Requirements Engineering

See:
- Requirements & Requirements Engineering.
- Requirements Software & Software used for Requirements Engineering.

Design Principles

Jugaad, Frugal Engineering / Gandhian Engineering, KISS principle

I was told by an expert from India:
- Jugaad is just a temporary solution, so a drawback for a permanent solution.
- Often, a Jugaad solution is based on the misuse of a tool, or an improper use of a tool never intended to be used for that purpose.
- Jugaad might give the user a different perspective and different dimension.. The Jugaad actor might be proud to be the first to misuse a tool for his / her perpose. He / she feels to be innovative.
- Typical western Jugaad examples:
  - Use of spreadsheets in large companies, as temporary solution of a domain expert, in spite of all the problems to roll out, to maintain and to update spreadsheets over the whole company. Jugaad is not the roll-out or use of spreadsheet software ( Excel, OpenOffice Calc,... ), but the implementation of a single spreadsheet file by a domain experts, which provides any kind of unique and innovative application,
  - Use of cotton swabs ( EN.Wikedia "Cotton swab", most well known brand name “Q-tips” ) for cleaning the human ears. Well.. its not innovative.
Videos.
- YouTube "7 Funny Indian ads on JUGAAD (Hacking - the Indian way)".
- YouTube "Jugaad hindi movie".
EN.Wikipedia "Jugaad".
EN.Wikipedia "Frugal engineering".
EN.Wikipedia "Frugality", DE.Wikipedia "Sparsamkeit".
EN.Wikipedia "KISS principle", DE.Wikipedia "KISS-Prinzip".

Business Startup Model "Lean Startup"

Swiss Army Knife

EN.Wikipedia "Swiss Army knife", DE.Wikipedia "Schweizer Messer".

Eierlegende Wollmilchsau

DE.Wikipedia "Eierlegende Wollmilchsau".

The Process of Innovation(s)

Traditional Innovation

EN.Wikipedia "Innovation", DE.Wikipedia "Innovation".

Reverse Innovation from Developing Countries to Developed Countries

EN.Wikipedia "Reverse innovation".

Idea Generation

Crowdsourcing

See Entrepreneurship, Self-Employment, Startup Business, Founding of an Enterprise.

International Open Idea Platforms

Dell "IdeaStorm" - “Over 17,239 ideas submitted. 737,311+ votes. 95,900+ comments. 497+ ideas implemented”.
EmpireAvenue - “The Social Stock Market”.
Kickstarter - “A new way to Fund & Follow Creativity”.
My Starbucks Idea.

One-Way Idea Collection Platforms for Patent Generation. Commercial German Innovation & Idea Management

Bundesministerium für Bildung und Forschung "Ideen (ERC)".
Erfinderhaus Patentvermarktungs GmbH.
ErfinderProfi - wir bringen Erfinder und Industrie zusammen.
idee.ch - ERFINDER-Plattform. Ihr Kontakt-Generator für Ideen+Erfindungen.
Ideenexpo, Hannover.
ideenFabriken Verw. GmbH.
Land der Ideen Management GmbH "Deutschland – Land der Ideen".
patent-net.de - Der Marktplatz für Ihre Ideen.
Pro-Idee Concept Store - neue Ideen aus aller Welt.
- Erfinderhaus Patentvermarktungs GmbH "Innovationscheck beauftragen".
Train of Ideas - Visions for future Cities ( Hamburg ).
TMP-Team. IT-/Innovationsberatung – Patentverwertung & Produktmarketing "Einfach Genial - Erfinderforum und Portal".
WKS Winter Kommunikation+Software GmbH "ideenvermittler.de" - “Sie können hier Ihre Idee kostenlos eintragen und damit noch Geld verdienen”.

Events

Crowdsourcing Summit 2012, Cologne ( 2012-04-27 - 2012-04-28 ) by Deutsche Crowdsourcing Verband e.V. ( DCV e.V ) - “Das Branchenevent für Crowdsourcing, Open Innovation und Future of Work Themen”.
IBM Innovation Jams.
- IBM Jam Events.
- Habitat Jam.
- IBM News releases "IBM Invests $100 Million in Collaborative Innovation Ideas", 2006-11-14.
Local Motors, USA.

Some Notes on Idea Management

There are 2 kinds of ideas.
- Just the plain idea as “idea itself”, without application, without suggested use in an application.
- An idea which solves a problem. But mostly the idea creators are just customers and not managers / politicians, so they are not able to change the world, at the source of the problem ( e.g. at the company which produces the product which might be improved,.. ).
In most cases, the idea creator has no “problem” that his/her idea is not implemented.... especially not he/she has no benefit if the idea is exploited... and so his/her intellectual property is just stolen.
The real problems of companies are such specific, that an ordinary owner of an idea can't solve, ususally.
Indeed, just browsing third-party ideas might help companies to solve problems. But as this browsing of ideas is adoption of ideas, this does not cause any payment duty - the reader of the third-party ideas just gets another idea, and thats the application idea which solves the application problem ( same applies to “benchmarking” of companies of different industries ).
The world is full of useful patents which are not used commercially by creating products & services.... and nobody cares about this .